Marketing Summit ..

[Shruthi]

hi friends, iam on the verge of putting together a programme exclusively on Marketing by this year end .. I have put together couple of topics. Your suggestions and valuable ideas will make this event a success. Looking forward to hearing them !

The date and venue has been finalised.
Date: 17 & 18 December 2009
Venue: Hotel Park Sheraton

please find attached the circular for your reference.

[Ranjit Kovilinkal]

Hi Sruthi,

Marketing is a vast field. It would be great if you could kindly let us know the target audience and the other specific details regarding the program that you are conducting. It would help us to contribute better. Cheers...Ranjit

[Shruthi]

main target audience would be people from the marketing sector .. perhaps even students and faculty of management side would benefit.

[Rohil Raina]

hey shruti,
I'm new to this forum but ur agenda seems pretty interesting to me, can you please update me when and where is the seminar you are conducting

[dr.k v rajendran]

hi sruthi,

Looking at Sme and startup if we can design a course on marketing accontability considering startup may not get the right talent in the initial years
Normally projection goes hayware making the planning process and funds flow in to unprepared territory
you can consider
rajendran

[Ambika M]

Hi,

Gr8 to know that there is a forum on marketing. Am a marketing student and am really passionate about this field. My area of interest in marketing is Consumer Behaviour and Branding strategies.

Am interested in learning more about BOP and would be really grateful if you can elaborate on specific BOP strategies adopted by players whose mainstay was initially urban market.

One interesting topic on your list could be Catalog marketing ( which is not very prevalent in India unlike west) and the reasons why it is not widely used in India and whether there is any scope for it in Future.

Also building Brand Image using the Internet ( which has been mainly used for awareness building measures and promotions) can be a focus of discussion.

And since you are focussing on marketing costs and marketing budget I would ask you to focus on Return on Marketing Investment too. This measure is increasingly adopted for measuring marketing effectiveness.

This is only a suggestion. YOur list looks really interesting anyways :)).. When is ur seminar

[Shruthi]

hey!

i shall try adding Catalog marketing aswell .. thanks for your inputs :)

[Krishna Shrinivas]

love the flow of topics - starting with the consumer needs and moving to current technologies/ challenges.

[T.J.Sanjay Dev]

Hi,

Great to know that there is forum on marketing....being in the field of sales i feel it would be better if there is a discussion on "Understanding impact of promotions and quantification". kindly inform us the event place and date in advance. Is it a separate forum or its part of CII.

[A.Balachandran]

Sanjay;

I saw your enquiry; please visit www.vittbi.com for details and call us for a discussion.

Balachandran

[Shruthi]

i want you to understand that I have proposed a PROGRAMME and not a FORUM:) ..

there is alot of difference between them Sanjay.

and quanitifications is not what iam actually looking at .. its something more focussed on marketing strategies and things like that ..

thanks for your inputs though :)